Why Alt Text matters
Alt text (alternative text) is critical for SEO and for ensuring web content is accessible to users with disabilities. For users who rely on screen readers, alt text provides a descriptive interpretation of images on websites. Without accurate alt text, users who have visual impairments are unable to understand the context of an image, which hinders their shopping experience.
Before implementing Amplience’s Image Alt Text Generator, Tapestry faced a challenge. Their web teams were unsure of how to consistently provide accurate and descriptive alt text for the vast number of images across their brand websites. This lack of guidance was leading to missed opportunities for SEO optimization and creating barriers for users who rely on screen readers.
The solution: automating alt text image descriptions
Amplience’s Image Alt Text Generator has been a game-changer for Tapestry’s digital team. With this powerful tool, Tapestry can now automatically generate descriptive alt text at the click of a button. Not only does it provide instant results, but it also allows the team to make quick edits to fine-tune the descriptions, ensuring that they are both accurate and on-brand.
Image Alt Text Generator has been particularly well-received by Tapestry’s web development team. With a simple process and detailed, contextually relevant descriptions, the team has been able to save time while ensuring that every image meets SEO and accessibility standards. The alt text generated by Amplience is highly detailed, capturing the essence of each image while maintaining consistency with the brand’s voice.
The impact on SEO and customer experience
By implementing Amplience’s Image Alt Text Generator, Tapestry has seen benefits that extend beyond accessibility. Having descriptive alt text also improves SEO by helping search engines to understand the content of images, which improves image ranking and discoverability in search results.
Additionally, the accessibility improvements have enhanced the experience for customers who use screen readers to navigate their websites. With rich and accurate alt text, individuals with visual impairments can now engage with Tapestry’s online content in a more meaningful way, leading to a more inclusive browsing experience.
Conclusion
Tapestry’s use of Amplience’s Image Alt Text Generator has been a huge success. It has not only improved their SEO performance but has also ensured that their brand websites are more accessible to all users, including those with visual impairments. By automating the alt text creation process and providing detailed, brand-consistent descriptions, Tapestry has made significant strides in offering a better, more inclusive digital experience for their customers.
Watch the video below to hear from Stephanie Evans, Senior Digital Product Manager at Tapestry, on how using Image Alt Text Generator has transformed their workflow.