The demand for content is skyrocketing. Customers expect personalized experiences every time they interact with your brand, across every touchpoint — physical and digital. And what powers that personalization? Content.
But do you have the right tools, technology and processes to deliver the content at scale that’s needed to succeed? We’re about to divulge how to transform your content supply chain into a growth engine for personalized experiences. It starts with Studios.
Redefining content creation with AI
Producing the huge volumes of on-brand content needed to stand out from the competition is hard and puts a huge strain on retailers’ resources. To succeed, you need to be agile, reactive, and ready to turn a cultural moment into a conversion. This is what Studios empowers you to do.
Content Studio and Image Studio have been designed together to help you bypass traditional content production bottlenecks, react at speed and generate huge volumes of personalized product content that helps you sell more, faster.
By automating written and visual content creation, Amplience empowers you to maximize your productivity, avoid high creative production costs and move at the speed of business.
Enhancing personalization and engagement
It’s about so much more than the products you sell; it’s about the story you tell. And it’s important that you tell your customers a story, to connect with them and build trust, which in turn boosts loyalty. Delivering relevant content experiences that resonate is how to turn shoppers into buyers.
With Content Studio, you can target, tailor and talk directly to customers about what they care about the most. Choose from different templates, create on-brand, personalized content instantly, and generate endless variants to suit every channel and platform.
Optimizing the content supply chain
Modernizing your content supply chain is essential if you want to keep up with the growing demands for more content. By utilizing AI technology, you can improve efficiency, speed and scalability in creating, managing and delivering content. And the best way to do it? Find one platform that does it all.
Here are the key aspects to consider when optimizing your content supply chain:
AI-driven content creation
Integrating generative AI tools to speed up content production and automate routine tasks will boost team productivity, maximize workflow efficiency and enable you to react quickly to market and consumer demands.
Digital asset management (DAM)
Implementing a DAM that seamlessly integrates with your CMS will ensure you can easily manage, find and repurpose assets for every opportunity. With Amplience’s DAM, you can leverage AI-powered search, AI background removal and automatic media optimization to ensure you deliver the right asset in the right format, at the very moment it’s needed.
Omnichannel distribution
Delivering a seamless omnichannel experience is essential. Wherever your customers are shopping, a consistent and unified experience across all channels leads to increased engagement, sales and loyalty.
Create once and publish everywhere with Amplience’s CMS.
The bottom line
The demand for content is increasing, with projections of a 10x increase in the next two years. And brands that excel at delivering personalized content are 48% more likely to exceed their revenue goals. Ensuring you have the right tools and technology to create and manage large volumes of relevant, impactful content is what will set you up for success.
To find out how Amplience can help you optimize your content supply chain and deliver engaging digital experiences that convert, book a meeting with a member of our team today.